It's Giving Week at CoolPeopleCare, so we'll be highlighting ways to make a difference while giving gifts this year. After you're done making Christmas not your birthday, you've probably still got some people on your list that only seem happy with 'traditional' presents. But before you head out into to the great wide web, browsing and clicking until a movie is on its way around the country, link up with a site that helps you donate a percentage of your purchases. Sites like We-Care.com, Maatiam, and Benevolink direct a chunk of your online purchases towards nonprofits of your choice.