We love August because it's the grand ole month in which Cool People Care was born. In just a few weeks, we officially turn six, and to mark the occasion, we're getting a little work done. As we like to do each year, we'll be updating and upgrading our site, our store, our daily email, and our social media presences. Here's what you can look forward to (in addition to some sweet $6 deals in our store later this month):
A better, awesomer daily email with one practical way to make a difference
The way we use email has changed over the last six years and thousands of you still want that daily nugget delivered to your inbox when it comes to making the world a better place. We'll keep doing it (We haven't missed a day since August 1, 2006!) as long as you keep wanting it. Expect that email to be concise, to the point, and filled with new info.
But, we won't always post that tip online. So, be sure you're subscribed. Consider it like being a part of a very cool club.
Tons of links and ideas shared on Facebook, Pinterest, and Twitter
For those of you who like to pin, tweet, and like stuff, we'll stock your feed with valuable ideas and cool stories we find elsewhere. Be sure to follow and like us around the web so you can get your caring on, even when you're looking for old college friends or ideas to jazz up that sundress. We also reward our fans and friends with special coupons.
Longer opinions and ideas on our soon-to-be-launched, brand new blog
Isn't our site a blog? Sure. But, we need a space (more space that most people have time for in an email) to pontificate, interview, detail, and extrapolate. In other words, we'll keep writing on the web when it comes time for us to help you dig deeper on an issue, or share about the good you're doing through our merchandise line. We can email these out to you, if you want. Just update your preferences when you sign up to our email list so you can tell us how you'd like to hear from us.
Merchandise that keeps changing the world
When we started six years ago, do you know what wasn't on our list of things to do? Make T-shirts. But, then you all started liking and listening to what we were doing and some of you wrote to us and asked if we had T-shirts. So, we made some. And then we made more. And now we've made and shipped to you over 10,000 shirts and 5,000 posters.
We're not here just to sell shirts and posters. But, if we can do it in a way that keeps you motivated to save the world and make sure that when you buy something from us you're doing a measurably good thing, then we'll keep at it. So, we'll be unveiling new shirt and poster designs soon, all of which will send money and attention to causes that need it the most.
We'll keep valuing your opinion
As always, feel free to contact us, comment on our timeline, mail us a letter, or bake us cookies. We take each email you send to us seriously and know that if you didn't care about what we said, we wouldn't keep up this work we've loved doing for six years. So, share with us what you think. We'll listen and keep making what we do more meaningful for you.